Women Will Play a Critical Role in the U.S. Economic Recovery

 Women Will Play a Critical Role in the U.S. Economic Recovery

By Katica Roy

Business leaders have the opportunity to bend the arc of history toward inclusion right now. COVID-19 has exposed inequities that have either been long-buried or pushed aside. But business leaders must take a stand and modernize their human capital and business processes to ensure equity—in every single decision. Doing so will enable their companies to bounce back stronger and faster.


We need to begin by putting the economic situation into context. Just a few months ago, as we rang in the new decade, the U.S. recorded its longest streak (112 months) of consecutive monthly job growth. This strong labor market was pulling more women into the workforce.

Between January 2017 and August 2019, the labor-force participation rate among women in their prime working years increased from 74.5% to 76.3%. By December 2019, women held 50.04% of U.S. jobs (excluding farm workers and the self-employed). And, in a historic first, we had more women with bachelor’s degrees or higher than men in the workforce: 29.5 million versus 29.3 million, respectively.


The economy seemed to be working well, but inequity was thriving behind the scenes. When COVID-19 hit the economy, the cracks broke open. First, we saw widespread layoffs of wage and service workers as policy leaders began enforcing social distancing. By the week ending March 15, 25% of households making less than $50,000 annually had faced job losses or reduced hours. The layoffs disproportionately hurt women because they represent 62% of all minimum-wage and lower-wage workers in the U.S.

In fact, women suffered the majority (58.8%) of all job cuts since February. It certainly didn’t come lightly to the 71% of U.S. households with children who rely on moms for their economic well-being. The massive loss of household income that swept our nation these past few weeks uncovered more unsavory economic discrepancies.

We were reminded that our country is living with the largest wealth gap since before the Great Depression; that we have a 37-point gender wealth gap; and that in 2015, for the first time on record, middle-income families no longer made up the majority in America. Despite the 112-month streak of positive job growth we witnessed before COVID-19, we were also reminded that wages hadn’t kept pace. For instance, for every $1 increase in manufacturing wages since 1970, workers pay $2.33 for education, $1.85 for housing, and $1.42 for out-of-pocket healthcare costs—nullifying any wage growth.

Perhaps that’s why, at the time COVID-19 struck, 74% of Americans were living paycheck to paycheck.


As COVID-19 throws HR leaders into the front lines of managing a talent crisis, the decisions they make today will “shape a corporation’s identity and tell a story that will leave traces long after COVID-19 has been quelled,” according to an article published by McKinsey & Co.

These fragile moments of uncertainty define and cement a company’s purpose, identity, and culture. Moreover, the article reports that 82% of employees believe in the importance of “corporate purpose,” but only 42% report seeing much effect of stated corporate purposes. That 40-point gap between values and action is an invitation for talent leaders to champion gender equity. And if there was ever a time to do so, it’s now.

Why now? Gender equity will play a critical role in helping companies bounce back faster from this virus-induced economic crisis. Pipeline’s original research across 4,161 companies in 29 countries shows that for every 10% increase in gender equity, there is a 1% to 2% increase in revenue. Our country will benefit from achieving gender equity too. Closing the gender equity gap would unlock $2 trillion in economic gains for the U.S. alone. And let’s not forget that women are the most educated cohort in the U.S.


So, in the midst of COVID-19 turmoil, how can HR leaders create gender-equitable talent management strategies that are capable of withstanding the future of work?

The solution lies with the tools of the Fourth Industrial Revolution. Leaders must deploy advanced technologies such as AI and cloud computing to catalyze gender equity in their organizations. Two pivotal reasons point to the necessity of advanced technologies.

First, there is the foundational reason why advanced technologies are needed to close the gender equity gap. A full 78% of CEOs list gender equity as one of their top priorities, yet only 22% of employees regularly see data on it shared and measured. Every organization makes three key talent decisions per year to move toward gender equity: how they pay their employees, how they evaluate their performance, and how they evaluate their potential.

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Originally posted on Fast Company


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