By Forbes Staff
At this week’s IAB NewFronts, Sade Muhammad, Forbes’ Director of Representation & Inclusion Partnerships, reveals how the company’s R&I practice, established in January, is continuing to help the world’s leading brands advocate — and drive meaningful systemic change — for underrepresented identities in business and entrepreneurship.
“All of us at Forbes have a unique and shared responsibility to tell the right stories, leverage the right voices and compel change,” Muhammad said. “We bring the full power of Forbes — our first-party research, signature journalism, industry-leading branded products — with the critical relationships we have with leaders, entrepreneurs and our Under 30 community to challenge existing systems and processes in front of us to create true equity.”
The R&I initiative focuses on three core components:
- Systems Change, driving the conversations that address the root causes of a systems’ flaws, intentionally redesigning the structures that prevent inclusion, and re-engineering the value chain to reward equity
- Representation and Inclusion, customizing products and services to reflect the audience’s authentic vision of themselves, and
- Learning and Performance, transforming our workforce and products in recognition of the unique ways individuals learn and perform throughout their lives.
Muhammad works closely with Ruth Umoh, Forbes’ Diversity and Inclusion reporter, and Brianne Garrett, Assistant Editor and the editorial lead for Forbes’ For(bes) The Culture community.
“The next generation of companies and institutions will be built on one fundamental premise — creating the meaningful and sustainable change that ensures everyone has an equal shot at success,” said Forbes Chief Revenue Officer Jessica Sibley. “We are champions of change, and as a leader in R&I, Sade will work with brands to spur critical conversations that engage everyone and drive our world forward together.”
Forbes reaches more women and people of color across all demographics (Gen Z, Millennials, Gen X) than any other major media business brand, according to comScore. Forbes’ highly engaged communities include ForbesWomen, For(bes) The Culture and Under 30.
“There’s a lot of work to be done and at Forbes we have the opportunity to influence behavior. With that opportunity comes a responsibility to solve and to serve — that’s the commitment we’re making with this practice,” said Muhammad.
Originally posted on Forbes